The Edmon

RESTAURANT REBRAND &VISUAL IDENTITY

As part of a rebranding initiative by the historic Hollywood Hotel, The Edmon required a refined visual identity that captured the elegance of Old Hollywood and the bold geometry of the Art Deco era. I led the creative direction and design of a cohesive brand system, including a custom logo, website, menus, and art-directed photoshoot. A standout feature of the project was a bespoke CNC-cut entry door, designed to echo the architectural motifs of the 1920s. Every touchpoint was carefully crafted to immerse guests in the restaurant’s timeless ambiance while honoring its historic roots.