Sara Inc.

CORPORATE REBRAND & VISUAL IDENTITY

I led the full rebrand of Scientific Applications & Research Associates (SARA), Inc., a defense technology firm specializing in RF, EMP, Pulsed Power, Acoustics, and Threat Warning systems. The scope included a new logo, website redesign, exterior signage, and a refreshed suite of corporate materials including stationery and presentations.

The visual identity centers around a custom logo inspired by the curvature of an EMP wave—an abstract nod to SARA’s core technologies. The rebrand brings a modern, cohesive presence to the company while reinforcing its mission to deliver innovative, cost-effective solutions to complex, real-world challenges.