TravisMathew

BRAND EVOLUTION & CREATIVE LEADERSHIP

As Art Director and Lead Graphic Designer at TravisMathew over the past six years, I’ve played a central role in shaping the brand’s visual identity and creative direction. My work bridges both digital and print mediums, allowing for a fully integrated brand experience. On the digital side, I’ve developed campaign branding, digital social ads (paid and organic), email marketing, and web assets. In print, I’ve designed catalogs, packaging, hangtags, signage, and a wide range of retail assets—including POP and window displays, large-format barricades, lightboxes, and vehicle wraps.

I’ve also directed both lifestyle and studio photography, created tech packs, and built creative toolkits to support cross-functional teams. This holistic, multi-platform approach has enabled me to maintain a cohesive and impactful brand presence across all customer touchpoints online, in-store, and beyond.